About us - The story that walks barefoot

We are a family of five members, and our story begins with our youngest son.

He was born with a deformity of the foot and we started treatment with the treatment. Unfortunately, the first steps were not real - wrong treatment in Belgrade brought more harm than benefits.

Fortunately, we found a solution in time and went to Vienna, where one of the best European doct operated him only two months. When it was time to make the first steps, the doctor gave us a counsel that changed everything:

"Let him wear barefoot Footwear, it will help him the feet develop properly. "

We've never heard of before barefoot Footwear. But that day, after control, we came across a store in Vienna. We tried, bought the first pairs for yourself and delighted - ease, flexibility, the feeling of soil under the feet ...

Okay, we've been over, we were walking six hours and ended up the muscle inflammation, but it was clear - This is something special.

After returning to Belgrade, we started researching and realized that in Serbia barefoot Footwear is gone. And that's where it all started - we decided to be you who would change that.

First action? Only 17m2, Toilet and warehouse included!
First brand? Belenka i Barebarics
First customers? People who have been part for years barefoot The world, of which we learned a lot.

Just a year later, we became tight. Decision? Go Big or Go Home.

In April 2023. We opened the shop in Shopping Center Gallery, and today we offer more than 10 barefoot Brands.

We grow together with you - and with great joy we are in May 2025. opened and our second store, in New Belgrade. Another place where we will walk towards healthier and more natural feet.

We still fight, like any entrepreneur, but one thing remains unchanged - Our mission.

We want to make as many people as possible about the importance of natural movement and foot health. Because healthy steps lead to happier life.

Thank you for being part of this story!